Are you happy with how you appear online? Would you be happy for a potential employer to see what you’re posting and sharing? More and more employers are using social media to research candidates, and more and more candidates are being rejected because of what they find.
According to CareerBuilder’s annual social media recruitment study, over half of employers are looking up applicants on social networking sites. Here is a list of the top reasons an employer rejected a candidate:
- Inappropriate photographs
- Information about candidate drinking or using drugs
- Candidate bad-mouthed previous company or fellow employee
- Poor communication skills
- Discriminatory comments related to race, religion, gender, etc.
Google yourself, you’ll be surprised at how much of your personal information comes up. It’s important to check your privacy setting on your social media accounts. Keep your private social media profiles private.
Do you know who you are friends with?
35% of employers will even go as far as to add you as a friend to access your private information, and shockingly only 20% of candidates declined their friend request. Only add people as a friend if you know them.
Use social media the smart way
On the other hand, you can use social media to your advantage when searching for work.
Another survey found that after looking up a candidate’s profile on social media sites, they found content that made them more likely to hire the candidate. Here a few things that employer’s found they liked:
- Got a good feel for the job candidate’s personality, could see a good fit within the company culture
- Candidate’s background information supported their professional qualifications for the job
- Candidate’s site conveyed a professional image
- Candidate was well-rounded, showed a wide range of interests
- Candidate had great communication skills
- Candidate was creative
Make sure you are sharing the right things with the right people!